Laura's Portfolio

For my “Rule of Thirds” instructional video, I chose YouTube as the primary platform for distribution because it’s the most effective space for reaching learners seeking visual, skill-based content. YouTube is the world’s second-largest search engine, and it’s where millions of people turn daily for tutorials and how-to videos, especially on topics like photography. It’s designed for longer, educational content, giving me room to fully explain and demonstrate the concept without rushing, unlike the short-form constraints of TikTok or Instagram Reels.

Beyond just reach, YouTube offers built-in tools that help optimize discoverability and engagement. To increase views, I would create a clear, keyword-rich title like “Rule of Thirds Explained – Beginner Photography Tip” and pair it with a compelling thumbnail that features a before-and-after photo comparison. In the video description, I’d include relevant keywords, hashtags (#RuleOfThirds, #PhotographyTips), and a brief summary of what viewers will learn.

To encourage interaction, I would add chapter markers to help viewers skip to the sections they’re most interested in, such as “What is the Rule of Thirds?” and “Photo Demo.” I’d also include a call-to-action at the end of the video, inviting viewers to comment with their own photos or ask questions using a hashtag like #FocalFrameChallenge. Responding to comments and engaging with viewers is key to building community and encouraging return views.

Finally, since YouTube videos show up in Google search results, this platform offers long-term visibility. A well optimized how-to video on YouTube has the potential to reach new audiences over time, not just in the first 24 hours after posting. That’s why, for educational content like this, YouTube remains the best platform for both exposure and interaction.